Vision
inspiration and direction
To create lasting memories and meaningful connections for visitors and residents by deepening their understanding of Door County’s rich maritime heritage and natural beauty.
Mission
vehicle for vision
To offer engaging, educational boat tours that navigate the waters of Door County, illuminating its history, ecology, and culture, while fostering appreciation and stewardship of the region’s unique environment.
Founder’s Story
Hello, my name is JD Patterson, and I’m here in Door County operating a tour boat business because it brings my life full circle.
As I get older, I’ve found myself looking at the world a little differently—with more gratitude, more humility, and a deeper curiosity. In many ways, I’m returning to a childlike sense of wonder, eager to learn and ready to give back what I’ve been so fortunate to receive.
Growing up, I was lucky. My parents were both teachers, so summers were spent camping in the mountains. My dad, a history teacher and guidance counselor, had a calm and patient way of teaching. We visited small towns, state and national parks, museums, and every historical marker we came across. Learning was simply part of life, woven into the adventure.
When I began looking for a meaningful retirement venture, I found Shoreline Cruises in Baileys Harbor—and something just felt right. After expanding to Sturgeon Bay at the Maritime Museum, I realized why. I later learned that the museum’s exhibit designers also create displays for National Park Visitor Centers. That connection struck a deep chord.
Now, Shoreline’s narrated boat tours serve as the companion ranger walks to Door County’s own natural and cultural landmarks—from Cana Island Lighthouse to the Maritime Museum, Crossroads at Big Creek, and The Ridges Sanctuary.
This is my full circle moment. With a grateful and humble heart, I welcome you aboard.